The issue

Fur bobbles and trims on hats, jackets and boots. The sale of fur products has seen a big resurgence in recent years. Today, fur is cheap to mass produce and therefore affordable. It is often used to trim textiles and embellish fashion accessories ‒ that’s why real fur often goes unnoticed and people don’t realize the unimaginable suffering behind it.

Obtaining fur products has not become any more animal-friendly. Quite the opposite, in fact. Ever since Asia has become a major producer and exporter of fur products, the animal welfare issue has become even more acute. Current images make it abundantly clear: rearing and killing animals for their fur still involves the most barbaric torture.

Wearing fur is seen as “trendy” among the rich and the beautiful. And so the younger generation becomes desensitised – and they don’t see how much blood and pain is attached to every single piece of fur.

Our project

Together with a number of other animal welfare organisations, Fondation Franz Weber has launched an awareness and education campaign. Across Switzerland, a total of 2,500 posters can be seen throughout the year in three national languages.

Our campaign should shake up, inform and shock. We want to raise awareness of the suffering experienced by fur animals – people should know what they are wearing and how much blood comes with it.

The goal is to increase people’s consciousness of this issue and finally put a stop to wearing fur for good.

Our goals

  • Put an end to wearing fur
  • An import ban on fur products that don't have a clear declaration of origin
  • Demonstrate that neither an import ban nor an advertising ban of fur products would conflict with Switzerland’s international obligations

Facts and Figures


0 minks
are brutally killed around the world every year for their fur
0 years
in this time, fur production has doubled since 1996
0 billions
US dollars is the global annual sales of the fur industry
0 fur farms
exist today in EU member states alone